As the tenth edition of WE ARE AFRICA approaches, we continue to bring together the world’s leading high-end travel brands. Our tribe is passionate about sparking meaningful connections and innovative ideas that will challenge outdated perceptions of Africa through travel. Think you’ve got what it takes to join them?

#EncountertheExtraordinary at WE ARE AFRICA.

WHAT WE’RE LOOKING FOR

PROGRESSIVE
APPROACH

You’re determined to tell your individual stories of Africa in a way that
resonates with today’s traveller, as well as the traveller of tomorrow.

UNIQUE
EXPERIENCES

You stand apart from the crowd, passionately working to deliver travel
and hospitality offerings that deeply immerse and connect travellers to
inspiring, bold and unexpected experiences.

HIGH-END
OFFERING

You provide specialised, high-end experiences that seamlessly blend
comfort and exploration together.

WHAT’S IN IT FOR YOU?

We Are Africa is far more than just a travel trade event. We are a tribe revolutionising African travel. Here’s what you can expect to receive as a tribe member…

Our pre-scheduled appointment system gives you up to forty five 20-minute meetings with industry-leading, African specialist buyers. You’ll also have the opportunity to meet top international and African travel editors passionate about covering the many unexpected and unique stories of Africa.

With dedicated networking breaks, delicious on-site lunches and spectacular evening events, you’re assured of many opportunities to brush shoulders with both industry heavyweights and the hottest emerging innovators. What’s more, depending on your package, you have the option to purchase an additional delegate badge – doubling your networking power!

You’ll earn a place on our acclaimed guest list made up of Africa’s leading high-end suppliers and receive your industry-recognised tribe member badge. You’ll also have the opportunity to take part in our extensive pre-and-post tour programme.

THE BIGGER STORY

We Are Africa brings together a carefully curated selection of senior-level global and African specialist buyers from established and emerging markets. We also secure up to 100 new buyers to the show each year, as well as 30 top international travel editors and journalists.

INTERNATIONAL PRESS

We Are Africa hosts 25 International and National press members, representing approximately 20 prestigious publications. Check out our sample list below…

EXHIBITOR PACKAGES

EXTRA SMALL
PACKAGE

SMALL
PACKAGE

MEDIUM
PACKAGE

LARGE
PACKAGE

01 Up to 45 pre-scheduled appointments

02 3 on-site networking lunches

03 Access to all official networking events

ADDITIONAL DELEGATES

Over 300 carefully curated buyers from emerging and established markets, together with leading international press, will attend We Are
Africa 2025.

Boost your networking power by bringing more of your senior team to represent your company.

If you are on a Small, Medium or Large package, you will have the option to register additional delegates for an extra cost from now until April 2025.

Please note: extra small stand packages do not allow for additional delegate badges to be purchased.

*To register an additional delegate, contact xavier@thisisbeyond.com

PARTNERSHIP OPPORTUNITIES

To find out how to connect your brand with the tribe, email kathy@thisisbeyond.com

UTHANDO

Our official Community Development Partner, Uthando is a non-profit company and Responsible Tourism initiative with a big heart that creates unique, meaningful and enormously beneficial links between tourism and a broad range of inspiring community development projects in and around the townships of Cape Town. If you’d like to contribute to building this positive bridge between tourism and community and support this incredible organisation, click the button below to make your donation: